People who are discovering your page, channel and/or account for the first time will likely to follow you on social media if you optimise your profile. You have to be mindful of what other people will be seeing in your profile and social posts.
Tips on how to effectively use your Profile :
- Be aware of the ratio of your Followers and Following.
- Accurately communicate who you are and what you provide.
- Make the most of the available feature of your chosen social media.